Goodbye, Man Van: Dodge Grand Caravan (and Avenger) Axed
The Dodge Grand Caravan was the world’s first modern-day minivan—before it became so “Grand”—and today it’s the best-selling model in a segment that’s still worth roughly 700,000 units per year. It also happens to be Dodge’s top seller by a long ways, outperforming the second-place Dodge Charger by over 30,000 units on a year-to-date basis and representing nearly 25 percent of the brand’s total sales so far this year. But if you want one, you better start looking now: The Chrysler Group will be eliminating the Grand Caravan for 2013 and going forward with just one minivan entry—the Chrysler Town & Country—for the foreseeable future.
It’s the next step in the automaker’s retail strategy to eliminate “duplicate” vehicles from its overall lineup, allowing dealers to sell all brands under the same rooftop. And not only will this mean the end of the Grand Caravan, but, for what it’s worth, it also sounds the death knell for the Dodge Avenger. Those two products will end up being replaced by a single crossover that I can only assume won’t end up in the Chrysler family.