2014 Dodge Dart Ads Show a Touch of Humor
Campaign Connects with CollegeHumor.com
At first notice, the new ad campaign for the 2014 Dodge Dart seems to have a rather interesting setup, involving one guy who really really wants to touch his neighbor's "Dart"—not that there's anything wrong with that, of course.
However, in this case, the one neighbor happens to be overly protective of his new 2014 Dodge Dart, and while he's okay with his friend admiring it from a distance, he also has a strict "hands off" policy. A back-and-forth battle between the two then ensues, as the "toucher" spends nearly two dozen ad spots going to increasingly wacky lengths to make physical contact with his friend's 2014 Dodge Dart. All of which get a "Don't touch my Dart" response from the owner.