Happy Birthday Dart
Last month marked the one-year anniversary of the Dodge Dart in the US market.
How's it doing thus far? That really depends on what goals Dodge set for the subcompact its first year. If they intended to sell less than 70,000 units - then it is right where it should be. If the goal was higher than that then the Dart is doing that great. Just recently the Dart saw back-to-back months of declining sales. In June Dart sales fell 13% and in May they were down 7%.
Visually the Dart is very pleasing and its driving dynamics outdo many of its competitors. The Dart launched with brilliant buzz-worthy advertising and on paper it’s a better car than the Chevrolet Cruze, yet in June the Cruze outsold the Dart five-to-one.