2013 Dodge Dart GT Preview: North American International Auto Show
New Model Brings More Power to the Dart Board
Why the 2013 Dodge Dart GT Matters: The Dodge brand is in an interesting position as the new selling season kicks off. Although it reported faster sales growth than mainstream rivals like Chevy, Nissan and Ford, much of that increase has come courtesy of older vehicles that are probably making hay based on their low prices. The Dodge Grand Caravan, Dodge Journey and Dodge Avenger, for example, enjoyed sales increases in 2012 of 28 percent, 44 percent and 51 percent, respectively. Yet the brand’s one all-new vehicle—the 2013 Dodge Dart—has lagged noticeably behind its in-segment rivals in each of the six or so months it’s been on the market.
Thus, for December, it was dead last in volume for mainstream compacts with 6,105 sales; in fact, the leading seller in the segment in December, the 2013 Honda Civic, delivered more units last month (33,118) than the Dart has in half a year (25,303). And the Civic isn’t alone with a big lead over the Dodge. The Toyota Corolla, Ford Focus, Chevy Cruze, Hyundai Elantra and VW Jetta each sold at least 15,600 vehicles last month, more than doubling the Dart’s performance.
Changing up those kinds of sales results is the ultimate goal of the 2013 Dodge Dart GT, which will seek to achieve its mission by combining a more powerful engine with more premium amenities at a price that’s much more reasonable than you may expect: $20,995.
After making its initial public appearance in Detroit this month at the North American International Auto Show, the 2013 Dodge Dart GT is then expected to hit dealerships in the third quarter of the year.