2014 Dodge Charger and Challenger Celebrate 100 Years of Dodge
Anniversary Editions Due Early in 2014
One hundred years after the Dodge boys—brothers John and Horace—first starting building their own cars, the brand that still bears their name will launch special 100th Anniversary Editions of the 2014 Dodge Charger and 2014 Dodge Challenger. According to Tim Kuniskis, president and CEO of Dodge, the two were chosen for the honor because: “The Dodge Charger and Challenger are the perfect foundation to celebrate 100 years of Dodge style and performance. Over the last century, the Dodge brand has seen its biggest success when we’ve combined head-turning designs with ingenious engineering and world-class performance. These two iconic muscle cars do all of that and more. They represent the Dodge brand’s heart and soul.”
Providing some context for Kuniskis’ claims, both the Charger and Challenger have realized plenty of sales success already this year: The 2014 Dodge Charger is coming off an October sales performance in which its deliveries jumped by 60 percent, while the Challenger pushed deliveries up by 21 percent last month; on a year-to-date basis, sales of the former are up by 19 percent, while the latter was ahead of last year’s pace by 26 percent at the end of October.
The two new variants of the 2014 Dodge Charger and Challenger will be looking to continue that momentum—and kick off the brand’s next century—by offering …