United Way Cool: Marchionne Offers Personal Dodge Challenger for Charity Auction
Proceeds to Benefit United Way for Southeastern Michigan
The auto-auction arms race continues to escalate: We started with the automakers themselves offering up one-of-a-kind or first-off-the-line models for charity, and recently, GM CEO Dan Akerson raised the ante by letting his own car—a 1958 Chevy Corvette—cross the auction block for a good cause. Next up? Sergio Marchionne, president and CEO of the Chrysler Group, will sell his customized 2011 Dodge Challenger SRT8 392 at the Barrett-Jackson auction in Palm Beach, Fla, during the first weekend in April. Proceeds from the event will go to help support the United Way for Southeastern Michigan.
“This is a chance that doesn’t come along very often,” said Beth Paretta, director of Marketing and Operations for the SRT Brand and Motorsports. “It’s a unique opportunity to own a part of SRT history. Every Challenger SRT is special but this one has an amazing pedigree.”
Of course, that’s not all that’s amazing about Marchionne’s muscle car. In addition to the standard goodies offered on all Challenger SRT8 models, like a 392-cubic-inch HEMI V8 that makes 470 hp and a like number of lb.-ft. of torque, this unique high performer also wears custom-mixed and custom-painted Dark Charcoal racing stripes, a coil-over suspension and a performance exhaust system from Mopar, smoked tail lamps, recreated retro-style fender badges, and 20-inch matte-black forged wheels.
Oh, and on the odd chance that’s not quite enough power, the auction lot also will include a brand-new, all-aluminum Gen III 426 HEMI crate engine that can unleash 540 hp and 530 lb.-ft. of torque.
“It gives me great pleasure to thank Sergio Marchionne and Chrysler Group,” said Michael J. Brennan, president and CEO of United Way for Southeastern Michigan. “Through the generous support of those who open their hearts and wallets during the Barrett-Jackson auction, United Way can capitalize on the ability to accelerate the impact of its work in three interconnected areas: education, income and basic needs.”
To get in on the action, please visit http://www.barrett-jackson.com/bid/.