Why These Two Cars Really do Compete for Buyers
Pictures really don’t do the 2013 Chevy Spark ultra-compact hatchback any justice as in most shots that car looks like it could easily be swallowed whole by a passing Cadillac Escalade. But once you see it up close and take in the aggressive swoop of the headlamps, its ultra-cute booty as well as the tall and chunky visage of the airy glass greenhouse, we think you will see this as a much more grown up car and not the spiritual successor to the old Geo Metro.
Due to the Spark’s impressively grown-up overall feel, not only did we think Chevy was expecting buyers to cross shop the wrong competing models but we also were sure that it was going to sell strongly in this country in spite of its small overall size. You see, if you are just going by strict numerical measurements then the 2013 Chevy Spark competes with three of the least fun to drive cars on the market today—the Smart ForTwo, a base model Fiat 500 and the Scion iQ.
To be honest, there’s a better chance of Paris Hilton winning a national spelling bee than there is for any of those models to in any way beat the Spark for overall practicality and affordability. Perhaps that is why it is selling much quicker than Chevy initially anticipated in these first few months that it has been on sale here.
Now, some may say the2013 Kia Rio hatch belongs in a different size class because it offers 49.8 cubic feet of storage space with the back seats folded as opposed to the shorter Spark which only manages 31.2 cubic feet. Still, both of those cargo space readings should make either the Rio or Spark suitable for moving a single friend’s apartment quite easily.
Sure, the Rio is a bit bigger on the outside but inside the cabin, the Kia can feel quite cramped due to less than ample head and elbow room for the front driver and passenger. Now, we happen to think that both the 2013 Chevy Spark and 2013 Kia Rio 5-door with its pug-like front end are cuter than the Youtube rapping sensation PSY when he displays his infectiously silly dance moves in his video for “Gangham Style.”
So, despite the Rio’s puppy-like appearance, how did it manage to seem less desirable than the smaller and much less expensive Chevy Spark? Here are five of our best reasons to consider buying a 2013 Chevy Spark as opposed to the allegedly more competent 2013 Kia Rio.