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Paramount to Isuzu's success and its future in the North American market is adding vehicles for dealers to sell. In an ideal world, a number of innovative new designs with impressive powertrains and unique features would rumble into town proudly displaying an Isuzu badge, but we're stuck with reality and are not afforded the luxury of idealism. So, the best Isuzu can do, right now, is offer a truck we all know as something else, albeit with a much better warranty. While this action won't turn Isuzu around, it may be enough to get more people talking about the brand, stimulate sales a bit, and buy some time until more models are ready for the showroom.
Photos by Erik Hanson
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About Thom Blackett
Thom Blackett joined Autobytel in 2000 as a Research Analyst with the company's data division, Automotive Information Center (AIC). After four years of pouring through press kits searching for minute details, Thom jumped to Autobytel's editorial team. Born and raised in the state of Maine (no, it's not part of Canada and yes, the proper pronunciation of lobster is "lobstah"), Thom has always been a car nut, using his grandmother's potholders as steering wheels to "drive" around the house as a youngster. His biggest sorrow is never getting to know his grandfather's 1959 Caddy, or the '62 Impala Convertible and '69 Chevy Malibu that his parents once owned. As Autobytel's Road Test Editor, Thom strives to write articles that serve to inform as well as entertain. A proud member of the Motor Press Guild, Thom holds a bachelor's degree from the University of Maine. Comments may be emailed to thomb@autobytel.com.
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