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Ford Reflex Cool Concept
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Sexy, adventurous, and full of very cool forward-thinking energy ideas, the Ford Reflex Concept does indeed prove that small cars can be bold and innovative. The Reflex proves this with a collection of great ideas that may actually happen, in different variations and at different times, far into the future. That’s great. But it’s also not so great, because the Reflex is a concept while the competition is selling reality. The subcompact segment is growing, and while virtually all other automakers have jumped into the B-car pool with both feet, Ford remains with a concept small car and really nothing else to battle the Honda Fit, Toyota Yaris, Chevrolet Aveo. Yes, there is the aging Ford Focus ZX3, but the base sticker price for the ZX3 outstrips top trim B-cars in most cases. Ford would be clever to take design cues from the Reflex and slot in a car below the Focus.
Photos by Ron Perry, Ford Motor Co.
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About Brian Chee
Prior to joining Autobytel in the Spring of 2000, Brian Chee spent 15 years as a writer and editor in his native southern California, his work appearing in a wide variety of regional newspapers and online publications. As an editor at Autobytel, Brian has been quoted in numerous regional and national publications, including the Wall St. Journal and InStyle Magazine. He is responsible for writing, editing and planning content for three of the company’s consumer websites: autobytel.com, autoweb.com and carsmart.com. His “beat” includes vehicle reviews, features, news and Auto Show coverage. Brian considers himself a “SoCal” car enthusiast: the kind who grades a car on how it handles today’s urban and suburban reality of daily traffic gridlock, rising fuel prices and fast-paced lifestyles. Brian is an Eagle Scout, a member of the Automotive Press Association, the Motor Press Guild, and the California State University Advisory Board for Internet Writing. Brian holds a bachelor's degree in Journalism.
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