To suggest that Toyota executives are excited about this truck would be like saying bird hunting with Dick Cheney might be a bad idea. These guys are stoked about the 2007 Tundra, designed in California, engineered in Michigan, and to be built in Texas and Indiana, describing the vehicle’s targeted buyers as “true truckers”, those consumers who use and abuse their rides, and subsequently report the results to friends and family. Toyota is confident that the news will be positive, with company CEO Jim Press touting the 2007 Tundra as “our best ever” and “the perfect full-size truck for America” with “refinement never seen in a full-size truck.” That’s a lot of pressure to put on one vehicle, though it’s fitting, given Toyota’s assertion that the redesigned Tundra will be an integral part of transforming the brand into a true, full-line manufacturer.
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