Of the full-size pickup truck segment, VP and Vehicle Line Executive of Full-Size Trucks for GM of North America, Gary White, has this to say: “Nobody else can offer the breadth of truck choices as GM, from the V6 Regular Cab Work Truck to the 400-horsepower Denali.” John Larson, General Manager of Buick-Pontiac-GMC expounds on that idea, “The ’07 Sierra lineup’s range of models and configurations is more distinctive, with packages tailored to all lifestyles and uses. All trucks share an intrinsic quality of refinement, from the elemental Work Truck model to the luxury-inspired Sierra Denali.” Furthermore, “the Sierra has a confident, pure presence that represents GMC’s professional grade philosophy.”

Company executives are also quick to cite the General’s first-place ranking in terms of overall full-size pickup truck sales, beating competitors Ford, Dodge, Nissan, and Toyota. That success, however, is in a world lacking the redesigned Toyota Tundra, the one with a beefy new V8 engine and a tow rating “in excess” of 10,000 pounds. GM seems ready, with the corral of strong engines, respectable capabilities, and fresh design. As one GM rep explained at the press launch, the Sierra Extended Cab’s raised rear seat leaves a flat load floor, whereas the Tundra leaves bothersome lower seat frames. Regardless of who walks away the victor, consumers will ultimately benefit from such attention to detail.

Photos courtesy of General Motors