This SUV is all about big improvements – more space, more features, more power, more style, and more functionality. All of which are vital points when going up against models like the redesigned Toyota RAV4, a ride that brings its own third row and even more power to the table, though the 2007 Mitsubishi Outlander counters with a Hyundai-like 10-year/100,000-mile powertrain warranty. There’s much to like about this truck, including the booming Rockford Fosgate sound system, the V6’s added punch, fender flares that have skipped a cycle or two of steroid injections, and cool features like a touch-screen navigation system and paddle shifters. Six airbags help, too. But is it enough, especially for a brand that is fighting for recognition and grappling for every sale? It’s possible, though the one topic currently left off the table by Mitsubishi executives, price, will be a huge factor, as will results from the test drive. In the meantime, the Outlander appears ready to hold its own, provided there’s plenty of ongoing marketing to build awareness. Photos by Ron Perry and Mitsubishi
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About Thom Blackett
Thom Blackett joined Autobytel in 2000 as a Research Analyst with the company's data division, Automotive Information Center (AIC). After four years of pouring through press kits searching for minute details, Thom jumped to Autobytel's editorial team. Born and raised in the state of Maine (no, it's not part of Canada and yes, the proper pronunciation of lobster is "lobstah"), Thom has always been a car nut, using his grandmother's potholders as steering wheels to "drive" around the house as a youngster. His biggest sorrow is never getting to know his grandfather's 1959 Caddy, or the '62 Impala Convertible and '69 Chevy Malibu that his parents once owned. As Autobytel's Road Test Editor, Thom strives to write articles that serve to inform as well as entertain. A proud member of the Motor Press Guild, Thom holds a bachelor's degree from the University of Maine. Comments may be emailed to thomb@autobytel.com.
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