Not surprisingly, price is a key selling point for Kia. The Rondo “base” LX starts at $16,995 including the $600 destination charge. The standard LX is $18,495 and the EX starts at $19,795. Add $1000 for the V6 and five-speed transmission to the standard LX and EX trim levels. The third row of seats is a reasonable $500. A convenience package for LX models adds keyless entry and cruise control for $300, while the premium package on the EX includes a sunroof and a 315-watt Infinity stereo with a six-disc in-dash CD changer for $1,200. Also exclusive to the EX is the leather package, which replaces the comfortable cloth with leather seat surfaces for $1000.