And the end is not in sight. 2004 was another good year for Kia Motors America, yielding a 14 percent increase in sales versus 2003. This Korean-based company now pulls rank on Volkswagen, Mazda, and BMW in terms of sales figures in the U.S. But, with two new vehicle debuts at the 2005 North American International Auto Show in Detroit, Kia is making it known that it has no plans for slowing down anytime soon. One of those Detroit debuts was the Kia Mesa Concept, a large six-passenger SUV that highlights Kia's potential growth in this popular segment. According to Peter Butterfield, President and CEO of Kia Motors America, the Mesa was created in direct response to the dealers' desire for a large SUV.

The Mesa features body-on-frame construction, a fully-boxed frame, full-time four-wheel-drive with low range, and a limited slip differential. In concept form, power is provided by the Sorento's 3.5-liter V6 and is controlled by a five-speed automatic transmission. However, the Kia Mesa has been designed to accept a wide range of future engines. Downhill Assist Control and Hill-Start Assist Control have been added to afford drivers more vehicle control. A large horizontal searchlight mounted above the windshield offers extra illumination for those nighttime camping sessions. Other handy features include power retractable running boards and a trailer hitch that is hidden behind a power footstep.

Accented by huge 22-inch alloy wheels, the Kia Mesa features a clean shape that is enhanced by muscular wheel flares. The large chrome grille makes a powerful statement, and the wrap-around glass is meant to mimic a turret. The Kia Mesa's design conjures up a sense of understated power.

While the exterior may draw praise, it's the interior that passengers will be affected by most, and Kia designers have addressed that area, as well. Each of the six passengers is treated to a bucket seat; a central center console separates the seats in each row. Overhead dual glass panels allow plenty of light to enter and give a feeling of spaciousness. Brushed metal is located on the instrument panel and doors, while the seats are wrapped in leather. Bluetooth connectivity allows passengers to stay in touch, while side curtain and knee airbags help to keep them safe.

Despite its concept status, the Kia Mesa makes a bold statement about what the company is capable of, and given the dealers' craving for a large SUV to sell, chances are this is one concept that will eventually make it to production.

By Thom Blackett