Ford expects annual growth of five percent in the small car market through 2008, meaning one third of new car sales will come from this segment. Therefore, the 2008 Ford Focus is extremely important. The Focus has experienced incredible popularity worldwide, and Ford needs to leverage this nameplate and the potential efficiency of this model to appeal to a diversifying group of buyers with increasing options every day. Its design is also crucial. Ford is trying to strengthen its brand by solidifying vehicles under a common and effective styling language, and the 2008 Focus extends this to a whole new category of buyers.