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Given the MKZ’s mission, we’d limit the list of direct competitors to the Buick LaCrosse and Lucerne, Chrysler 300 (pictured), Jaguar X-Type, Lexus ES 350, Saab 9-3 and 9-5, Toyota Avalon, and Volvo S60. Of these, only the Chrysler, Jag, and Volvo can be equipped with AWD like the Lincoln. We think consumers may also cross-shop loaded mainstream sedans like the Honda Accord EX-L and Toyota Camry XLE as well as luxury sport sedans such as the Acura TL and BMW 328i.
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