DJ 2.0 Scion xB by Five Axis

It seems like Scion's booth gets better with each successive SEMA. This time around, it seemed to be scaled down a little from last year, but that made for a more efficient delivery – Scion's offerings really were all fun, no filler. Every single vehicle present had undergone extreme modifications, like the “DJ 2.0" by Five Axis – complete with lights and disco balls, a monster Pioneer sound system, and a mini dance floor. The theme for the booth was “Become One Of Us By Becoming None Of Us,” in keeping with the brand's emphasis on individualism and transformation.

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