To many of us, the name Maserati represents an exotic automobile, one with which some may be unfamiliar and others may simply view as out of reach due to limited supply and price. Company representatives want to change that, not by bumping production ten-fold or slashing prices, but by openly positioning their brand against traditional luxury nameplates such as Jaguar and Mercedes-Benz. Given that scenario, the newest member of the Maserati family, the 2007 GranTurismo, will face off with Jaguar XKR, the Mercedes-Benz CL-Class, and others.