You are here: Home > Research > Articles
Fun with NISMO’d Nissans
NISMO cruises the searing Streets of Willow  by Thom Blackett
Introduction
 

June gloom, the marine layer known and loved by southern Californians for its cooling effect in the summertime, painted the sky a flat gray when word was passed down to me that I’d soon be driving NISMO in the desert. That’s NISMO ala Nissan, and awaiting my arrival was everything from hopped-up Sentras on the track at Willow Springs to massaged Frontiers on rock-strewn trails. I must be doing something right, to be rewarded with a plumb assignment like this. First started in Japan in 1984, Nissan Motorsports International (NISMO), was introduced to the U.S. market in 2003. Since then, the dealer-exclusive parts and apparel business has exceeded $15 million in sales with about 230 items available for most Nissan vehicles, including some “legacy” models dating back to 1984.

Then reality kicked in: Rosamond is out in the middle of the desert, well north and east of the Los Angeles area. It seemed my “reward” was being sacrificed to the terrestrial frying pan, where temperatures in the shade routinely creep over 100 degrees. Evidently, this was punishment, not praise. None of that mattered when rolling up to the track, though. Heat stroke might be inevitable, but this was going be way better than a day spent in a dour gray cubicle under a dour gray sky.

  Page 1 of 9 Next >>
A variety of Nissans, both NISMO’d and not, sit ready for testing on the Streets of Willow road course at the Willow Springs Raceway in Rosamond, California.


1 2 3 4 5 6 7 8 9


 LATEST FEATURES AND ADVICE ARTICLES

  CAR PREVIEWS & REVIEWS
2008 Chicago Auto Show: 2008 Porsche Cayenne GTS
Porsche adds a sportier Cayenne to its SUV lineup

2008 Chicago Auto Show: 2009 Hyundai Sonata
Little bro is getting big

2008 Chicago Auto Show: 2009 Suzuki Equator Preview
Think Nissan, but with a better warranty

2008 Chicago Auto Show: 2009 Ford Escape Preview
Same as it ever was, only better

2008 Chicago Auto Show: 2009 Ford Edge Sport
Meet the "factory customized" crossover

2008 Chicago Auto Show: 2009 Volkswagen Routan
Take a Dodge Grand Caravan, add VW styling, und wunderbar! You get a Routan

2008 Chicago Auto Show: Hyundai Elantra Touring
Hyundai whips up a five-door with a dash of sportiness

2008 Chicago Auto Show: 2009 Chevrolet Traverse
Chevy gets its Lambda on

2008 Chicago Auto Show: 2009 Acura RL
An unexpected update to Acura's flagship sedan

2008 Chicago Auto Show: YES! 3.2 Roadster
No, it's not a 1970s progressive rock band; it's a new high performance roadster from Germany

» Auto Insurance Quotes
» Get Auto Financing
» Free Credit Reports
» Vehicle History Reports

A D V E R T I S E M E N T



CUSTOMER FEEDBACK
Why our customers love our dealers...
"Fast response, pleasant and professional."
- Ryan O. (Waipahu, Hawaii)
» Read More Testimonials