Hubris is integral to Dodge's aggressive brand character, and lately the company has been able to easily back it up with terrific product. But during the introduction of the Dodge Nitro Concept at the 2005 Chicago Auto Show, Chrysler Group Senior Vice President of Design, Trevor Creed, slipped into a state of marketing dementia unmatched since the Pontiac Aztek dropped into the market with a dull thud despite the exhortations of the GM public relations squad.

Calling the Dodge Nitro a concept vehicle that could become a reality, Creed said that if produced the Nitro would have the best engine, the best brakes, the best handling, the best towing capacity, and the best interior roominess of any midsize SUV.

That's just silly. Let us set the record straight.