What it Is

2008 Suzuki SX4 Sedan Preview – New York Auto Show: Think of the last Suzuki ad you saw that didn't feature an SUV racing toward a motorcycle or an all-terrain vehicle romping around in the dirt. Chances are you can't, so don't hurt yourself by trying too hard. That lack of marketing makes it hard for shoppers to be aware of, let alone appreciate little gems like the all-wheel-drive SX4 wagon/crossover thing or its sedan sibling that will be arriving later this fall. Making its world debut at the Geneva Auto Show, the 2008 Suzuki SX4 sedan has the makings for a hit (albeit an unsung hit) if it arrives with the wagon's interior spaciousness, competent powertrain, and exceptional value.

Why it Matters

Suzuki is a company that remains off the majority of car buyers' radars, but its lineup, comprised of new and redesigned models, is providing this Japanese brand with some forward momentum. Products like the SX4 sedan are critical to Suzuki's future success, as they provide value and inoffensive styling to shoppers seeking both. The 100,000-mile warranty doesn't hurt, either.