Introduction

Viva Las Vegas – SEMA Show: Big tires. That’s what SEMA’s all about. Tires, parts and the machines technicians use to fix cars. It’s not sexy or glamorous, there’s no glitz. Parties are a bunch of balding, overweight marketing managers trying to drink their feet into feeling good. That’s SEMA.

And that’s bunk.

There’s the other SEMA, too, with booth babes, celebrities, and a million cool cars that would awe the most grizzled SEMA veteran. After a week spent tramping around convention halls and witnessing crazy parties, we saw plenty of both SEMAs, for your enjoyment. The fat and tired managers? Yeah. We left those photos out.

by Brian Chee
MyRide Managing Editor