Today’s marketers covet the kind of advertising that flows freely from the mouths and keyboards of influential demographic groups that cut through the clutter and sway purchase decisions through personal, educated recommendations. If an auto manufacturer, such as Cadillac, builds cars and trucks that capture this demographic, the car enthusiast, then the car enthusiast will recommend that manufacturer to the consumer. It is this theory that, in part, sparked the creation of Cadillac’s V-Series lineup in 2005.