Here's something from the life's funny department regarding the 2014 Chrysler Town & Country: It's the focus of a new contest called "Mom's Day Off" that also will mark the 30th anniversary of the modern-day minivan segment. Now, the idea here is to give a break to the person usually in charge of the family's daily driving duties by providing a complimentary chauffer, who naturally pilots a new 2014 Chrysler Town & Country. But just to be clear, it actually was the Dodge Caravan that, along with the Plymouth Voyager, helped Chrysler launch the market for minivans in 1984. And not only is it a little late for Mother's Day, but you don't even have to be a mom to win "Mom's Day Off"; eligibility is open to any "deserving family member, whether a mom, dad, grandmother or uncle."
Be that as it may, folks can use hashtags #momsdayoff and #chauffer to nominate their favorite family member, with the brand announcing the winner on June 9, 2014, at http://momsdayoff.prizelogic.com.
As for the 2014 Chrysler Town & Country, it was the second-best-selling minivan in the country in both April and through the first four months of the year, and trails only its Dodge sibling on the segment leader board. Which, in April specifically, looked like this:
- Dodge Grand Caravan—13,352 sales, up 36.5 percent
- 2014 Chrysler Town & Country—12,968 sales, up 15.5 percent
- Honda Odyssey—11,639 sales, down 1.6 percent
- Toyota Sienna—11,134 sales, up 11.9 percent
- Nissan Quest—989 sales, down 10.3 percent
- Mazda Mazda5—664 sales, down 12.9 percent
- Kia Sedona—625 sales, up 6,844 percent (really)
- VW Routan—231 sales, up 7.600 percent (ditto, despite the Routan being out of production)
The party line from Bruce Velisek, head of Town & Country Marketing for Chrysler Group LLC: “The Chrysler brand is committed to using its resources to provide safe and reliable transportation, and in honor of families everywhere with hectic schedules, we are offering a day off to the everyday superheroes that make miracles happen. As we mark the 30th anniversary of the minivan, the vehicle that makes the rigors of family life easier, Chrysler brand will give one hardworking and deserving person the day off with the luxury and comfort of a Town & Country and personal chauffeur to run errands, take the kids to soccer practice, or even get pampered for a day at the spa.”