Capping off a year in which it sold 1,651,787 units in this country—a 21 percent boost over the company’s 2011 performance—the Chrysler Group posted a December sales increase of 10 percent on 152,367 deliveries. As a result, the automaker extended its streak of consecutive year-over-year sales gains to 33 months, while also achieving both its highest December volume and its highest full-year volume in five years.
“Chrysler Group ended 2012 on a strong note,” agreed Reid Bigland, head of U.S. Sales for the Chrysler Group and president/CEO of the Dodge brand. “Looking back on 2012, we were again one of the fastest-growing automakers in the country … [and] seven of our vehicles recorded their best ever annual sales in 2012, demonstrating how the quality, design and fuel efficiency of our product line up continues to resonate with consumers.”
The year-end numbers for the Chrysler Group’s group of brands were as follows:
Chrysler—307,967 sales, up 39 percent
Dodge—524,989 sales, up 16 percent
Fiat—43,772 sales, up 121 percent
Jeep—474,131 sales, up 13 percent
Ram—300,928 sales, up 17 percent