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The Chrysler Group renaissance continued last month, as the automaker rang up 141,165 sales during its best April showing since 2008. The company as a whole enjoyed a 20 percent increase in sales—marking the 11th consecutive month it has grown its business by at least that much—and all divisions recorded double-digit increases in deliveries, thanks mainly to improved sales on the car side: Although the Chrysler Group’s truck sales were up a relatively strong 13 percent in April, its car business almost tripled that performance with a 37 percent jump northward.
“April was another strong month for Chrysler as our sales increased 20 percent, we recorded our 25th-consecutive month of year-over-year sales growth and we reported our strongest quarterly profit in 13 years,” said Reid Bigland, head of U.S. Sales for the Chrysler Group and president and CEO of the Dodge brand. “This business is all about product and the quality and fuel efficiency of our current vehicle line-up has never been better which is evident in our results.”
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April Chrysler Group Sales: Eponymous Excellence
The Chrysler division led the way for the Chrysler Group, ringing up a 56 percent April sales improvement on the strength of 31,879 deliveries. Both the Chrysler 200 and Chrysler 300 saw particularly notable growth: The former improved its standing by 61 percent, representing 13,343 sales and a new April record for the midsize sedan; its big brother did even better, as sales climbed 138 percent, albeit on a smaller volume of 7,763 sales. Also notable was the demand for the third member of the Chrysler crew—the Chrysler Town & Country—which earned 10,773 sales (+22 percent).
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April Chrysler Group Sales: Another Leap for Jeep
It was an all-time record for the Jeep Wrangler, as the offroad icon scored its highest April sales volume ever by delivering 12,184 units—good for a 35 percent boost over the same month last year. The Jeep Grand Cherokee also had a standout month, garnering its best April sales in seven years; the division’s flagship was good for 11,834 sales last month, a 21 percent increase. The division overall lifted sales 19 percent on 38,684 deliveries.
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April Chrysler Group Sales: Dodge Avenger Assembles 47 Percent Growth
Dodge eked out a 2 percent improvement in deliveries last month but was the top volume division for the Chrysler Group. The bottom line here included 45,248 sales, with the Dodge Avenger and Dodge Caravan doing most of the heavy lifting: The Avenger was up 47 percent, with 11,147 sales, but was just nosed aside for the division lead by the Caravan’s 11,183 sales—an increase of 27 percent.
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April Chrysler Group Sales: Ram Stays Ramped Up
The Ram division is basically just the Ram pickup, but the popular full-size truck reaped another 21,126 sales in April for a fairly impressive 19 percent gain, besting the growth of both the Ford F-150 and Chevy Silverado. The new Ram Cargo Van—a cargo version of Chrysler’s minivans—did find 340 customers though.
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April Chrysler Group Sales: A New Record for Fiat
The Fiat 500 seems to finally be hitting its stride, as the stylish Italian subcompact walked away with 3,849 sales last month—its highest monthly total yet. No doubt helping matters is the fact that the 500 Abarth is now on sale as well to add some further Italian flair to the lineup. For those keeping track, the 500 grew sales by 336 percent over its April 2011 performance.
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