New Core SRT8 Models Debut for 2013 Dodge Challenger, Chrysler 300
Affordable Pricing Puts SRT Performance in Reach of More Owners
The 2013 Dodge Challenger SRT8 and 2013 Chrysler 300 SRT8 are no doubt among the most powerful and dynamic entries in their respective segments, and they’ll soon be among the most affordable, too: As recently announced by the Chrysler Group’s in-house performance division, new “Core” models of the 2013 Dodge Challenger SRT8 and 2013 Chrysler 300 SRT8 will be arriving in dealerships this summer, offering the full suite of SRT go-fast upgrades at prices some $5,000 lower than last year.
It’s part of a new approach from the SRT group to reach enthusiasts who don’t necessarily need all the upscale amenities usually found in the brand’s portfolio.
“With exclusive content, including the standard premium ‘Ballistic’ cloth interior from the new SRT Viper, SRT-tuned sport suspensions and distinctive exterior accents, the new Challenger SRT8 and 300 SRT8 ‘Core’ models are designed and built with the back-to-basics performance-driving enthusiast in mind,” said Ralph Gilles, president and CEO of the SRT Brand and Motorsports for the Chrysler Group LLC.
And it’s worth pointing out that the Core variants of the 2013 Dodge Challenger SRT8 and 2013 Chrysler 300 SRT8, even with their new pricing, still come standard with the SRT Experience—a one-day performance-driving opportunity in which professional drivers teach SRT owners how to get the most from their new rides.