A trio of new products—being the 2015 Chrysler 200, 2014 Jeep Cherokee Limited and 2014 FIAT 500L Lounge edition—joined the Chrysler Group this past weekend in celebrating the Motor City Pride Festival, Michigan’s biggest festival for the lesbian, gay, bisexual and transgender (LGBT) community.
Said Dave Wail, chair of Motor City Pride and Equality Michigan: “Motor City Pride is honored to have a long established partnership with Chrysler Group. Chrysler Group’s support of this event for our community shows their dedication and commitment to our mission to achieve full equality and respect for all people in Michigan regardless of sexual orientation, gender identity or gender expression.”
More specifically, the automaker sponsored the event on behalf of its Gay and Lesbian Alliance (GALA) employee resource group, which is one of six supported by the Chrysler Group and also includes the African American Network, Asian Network, Latinos in Connection, Native American Employee Resource Group and Women’s Forum. And naturally, the Chrysler Group’s gold-level backing of the event earned it an appropriately automotive spot during the festivities—as sponsor of the Motor City Pride Parade.
Added Gregory Hawkins, current GALA president and an engineer with the automaker: “It is fitting that Chrysler Group has a prominent place at this event, celebrating, advocating and building upon all it has done over the years to include and empower its LGBT employees and the community at large. Speaking on behalf of LGBT employees at Chrysler Group, we are very proud of what our company has achieved in creating a work culture that is diverse, respectful and inclusive.”
They also must be plenty proud of the automaker’s new lineup of vehicles like the 2015 Chrysler 200. After all, the GALA folks were the ones who helped introduce the vehicles at the Chrysler Group product display in Detroit’s Hart Plaza, where the event took place and the 2015 Chrysler 200 and friends had their Pride Festival premieres.
All SEO-ing aside, the Chrysler Group supports a wide range of equal rights initiatives and was among the companies to earn a 100 percent rating in the most recent Corporate Equality Index of the Human Rights Campaign. Other auto companies to do so included the Ford Motor Company, General Motors, Nissan North America, Toyota Motor Sales USA and the Volkswagen Group of America.