Chevrolet, the General Motors vehicle brand, has been established since 1911. Chevrolet focuses mainly on passenger vehicles, such as small, mid size, and full size cars, as well as other vehicles such as crossovers and sport utility vehicles. However, Chevrolet is also known for Chevy trucks, which the brand has produced regularly since the 1940s. Chevy pickups are sold alongside other Chevy vehicles in nearly every automotive market around the world. General Motors has positioned Chevy as a mainstream brand offering vehicles with high value, and this marketing strategy extends to the Chevy pickup trucks that are still sold today. Chevy also produces medium duty commercial trucks. Chevrolet vehicles, including Chevy pickup trucks, are designed and engineered in Michigan, in the United States, and are built in various production facilities around the world. Many current models are assembled in Flint, Michigan and Roanoke, Indiana in the United States, and also in Silao, Mexico.
The Chevrolet brand has been around for more than a century, so there have been quite a few models of Chevy pickups. The Chevrolet Advance Design and Chevrolet Task Force were two of the earliest full size Chevy pickup trucks. The Advance Design was in production between 1947 and 1955, whereas the Task Force came a little later, between 1955 and 1959. The Chevrolet C/K was another full size pickup that followed up the Task Force with a long production run, entering the market in 1960 and wrapping up in 1999. Other full size Chevy pickup trucks, in more recent years, have included the Chevrolet Avalanche, which was discontinued in 2013, and the Chevrolet Silverado, which is scheduled to remain in production. Chevrolet also offers the Silverado pickup truck in a heavy duty configuration.
The Chevrolet Colorado is a mid size offering in the Chevy truck lineup, and it has been in production since 2004. It is nearly identical to the GMC Canyon pickup that was manufactured by General Motors for the GMC brand. This Chevy truck model was designed to replace the Chevrolet S-10 compact pickup truck when it was discontinued in 2004 after a 22-year production run. When the Chevy S-10 was in production, it was built alongside the identical GMC Sonoma, another situation in which the Chevy and GMC divisions of General Motors shared resources. Another notable Chevy truck is the El Camino, which was, essentially, a car-based coupe with a pickup bed. The El Camino was produced in 1959 and 1960, and again from 1964 until 1987.