The new 2013 Chevrolet Spark’s mission is to make America’s youth fall in love with a Chevy, so that they keep buying Chevys, or Buicks, or GMCs, or Cadillacs in the future. You see, General Motors has determined that if it can attract young buyers, and keep them as customers in the years and decades that follow, the loyalty will translate into $500,000 in revenue over that customer’s lifespan.
This represents a remarkable and rare example of long-term vision and strategy for a large, publicly traded corporation, and it explains why the new Spark doesn’t look or feel as inexpensive as its price might lead you expect.
Before we get to all the details about the new 2013 Chevy Spark, you might be interested in knowing that 2011 was the best year in 100 years for Chevrolet. So yeah, Chevy is better off now than it was four years ago.
Nevertheless, Chevy isn’t shifting into neutral and taking its foot off the gas. The Spark is the first of 13 all new or significantly updated Chevy models set to arrive by the end of 2013.
As for the Chevy Spark, Americans are the last to get their hands on this global mini-compact hatchback. More than 600,000 have already been sold around the world, and for 2013 the Spark rolls into U.S. dealerships ready to serve customers looking for new-car smell, a new-car warranty, and new-car technology for between $13,000 and $17,000.