After first reaffirming that trucks remain at the core of GM’s business, Mark Reuss, president of GM North America, revealed the all-new 2014 Chevy Silverado and 2014 GMC Sierra this morning in metro Detroit. The pair will share an equally fresh family of EcoTec engines, designed specifically for truck applications, as well as some nifty new touches like an integrated rear-bumper step for easy bed access. But what they won’t share is much in the way of looks, as the 2014 Chevy Silverado and 2014 GMC were explicitly—and effectively—developed with two very disparate audiences in mind.
“The new Sierra and Silverado are more differentiated than ever in unique features and materials, in their standard content and in their design and details,” according to Reuss. “These are two strong and distinct brands—each one appealing to a different kind of customer.”
Speaking of details, however, it is true that some of the important ones, like the trucks’ pricing, power outputs and expected fuel-efficiency ratings, are slated to be released at a later date. To learn more about what we do know, just keep on reading.