2014 Chevy Silverado High Country: A New Destination for Premium Truck Buyers
Chevrolet to Launch First Rival for Today’s Lux Trucks
There have no doubt been some fairly sharp Chevy pickups in the past, but the 2014 Chevrolet Silverado High Country is being called the brand’s “first premium truck”—by the brand itself—and is specifically targeting the new wave of drivers who want to combine the presence and capability of a full-size pickup with the luxurious trappings of a flagship luxury sedan.
Of course, in this case, the design theme is one that still speaks to truck owners. As noted by Maria Rohrer, marketing director for the Silverado line: “There’s a Western flair to the High Country’s cabin that reflects the truck’s polished yet rugged stature. It’s a passenger environment that’s equally adept when working a ranch during the day and stepping out for the evening.”
More specifically, the 2014 Chevy Silverado High Country wears a saddle-brown interior, highlighted by premium-leather front-bucket seats that are heated and cooled and show off High Country logos on their headrests. Typically upscale technologies are standard as well, including Chevrolet’s latest MyLink connectivity system and a premium audio setup from Bose. Also standard are driver-assistance measures like front and rear park assist, while optional goodies include:
- Rear-seat entertainment system compatible with both DVDs and BluRay discs
- Heated steering wheel
- Adjustable pedals
- Integrated trailer brake controller
- Camera-based safety features like forward collision alert, lane departure warning and GM’s Safety Alert Seat with vibrating driver warnings
The exterior of the 2014 Chevy Silverado High Country is likewise luxed up, thanks to a model-exclusive chrome grille, accented by horizontal chrome bars, body-color front and rear bumpers, and High Country 20-inch chrome wheels (with P275/55R20 all-season tires).
But as Rohrer also notes, and we detail on the next page, “Silverado High Country adds a higher degree of capability to the premium truck market.”