New Chevrolet Malibu and Chevrolet Impala Push Brand Further Upmarket

Chevrolet continues its push to move its passenger cars further upmarket in the eyes of buyers who have traditionally seen the brand as a purveyor of inexpensive transportation with somewhat utilitarian interiors and drivetrains. Hot on the heels of a complete revamp of its small sedan and hatchback lineup, which included the introduction of the new Chevrolet Cruze and Chevrolet Sonic offerings, the bowtie-wearing brand is turning its attention to updating its larger mid-size and full-size four-door vehicles.