The new pricing strategy will start on January 11th, and unlike its predecessors, this program lacks any clever marketing taglines. This one’s just about lowering prices as much as $2,500 on most of the General Motors lineup, though Saab, Hummer, and Saturn (except the Relay) are excluded. That leaves models like the Chevrolet Impala LS, down $1,000, the Buick LaCrosse CX, down about $1,100, the Cadillac SRX V6, down about $3,000, and the GMC Sierra Regular Cab 1500, down about $2,500. There’s also the 2006 Chevrolet Cobalt LS Coupe, which is now priced at $12,990, or $1,500 less than before. That sub-$13,000 price may be just enough to get Honda Civic DX and Toyota Corolla CE shoppers to consider something other than their $15,000 favorites. Probably not, so it’s a good thing rebates and incentives have been left on the table.
Lower sticker prices won’t be limited to the least popular and underpowered models. General Motors Vice President of North American Sales, Mark LaNeve, claims that the hammer will drop on 80 percent of the company’s sales volume, meaning the cars GM sells the most of will be less expensive as of January 11th, but don’t expect the Corvette Z06 to suddenly be a $50,000 car. However, at under $70,000 that ride is already a screamin’ value, a term that GM hopes will soon be commonly applied to the rest of its vast lineup.
Photos by Ron Perry