Chevy is often thought of as a particularly “all-American” brand, but GM has been working diligently in recent years to expand Chevrolet’s role as the company’s lead brand globally, too—and the strategy seems to be working fine: Chevrolet recently released its international sales figures for the first quarter of 2012, and it turns out that the brand has notched another volume record. Further, along with its new benchmark of 1.18 million Q1 deliveries, the Bowtie brand now has set sales records in six consecutive quarters. Per the General, “Chevrolet has grown faster than other high-volume global brands” since 2009 and has increased its share of the international marketplace to 6.3 percent.
“The strongest lineup of cars, trucks and crossovers in Chevrolet’s history delivered record-breaking sales in 2011 and equally impressive results in the first quarter of 2012,” said General Motors Chairman and CEO Dan Akerson. “To keep our momentum going, GM has more than 20 major vehicle launches in 2012, and some of the most important are Chevrolets, including the Sail in Asia, the Colorado in South America and the Chevrolet Spark in North America.”