Dodge may hold the horsepower title, and the Blue Oval team awaits an all-new 2015 Mustang with bated breath, but it's the 2014 Chevy Camaro that was the best-selling muscle car in America in July. The totals from last month:
- 2014 Chevy Camaro—9,961 sales, up 25 percent
- 2014 Ford Mustang— 6,564, up 13.8 percent
- 2014 Dodge Challenger—4,294 sales, up 1 percent
Now, the Challenger did achieve a July record with its sales performance from the previous month, but so did the 2014 Chevy Camaro. Its total was a new July benchmark for the new-generation models, which first debuted in 2010. Further, the 2014 Chevy Camaro helped drive overall Chevrolet sales to a 7.7 percent increase in the past month, representing 175,155 deliveries and plenty of assistance from its high-performance partner, the Chevy Corvette. Sales of the Chevrolet sports-car flagship shot ahead by 356 percent last month, when customers snapped up 3,060 units.
Also benefiting from brisk sales in July was the Chevy crossover/SUV lineup. The two-row Equinox and three-row Traverse both provided double-digit gains and then some, with the former selling 25,321 units, for a 36.8 percent jump in volume, and the latter lifting volume by 25.2 percent, with 9,533 sales. The pace has started to pick up for the Bowtie brand's all-new body-on-frame utilities, too. The Chevy Tahoe, for example, took advantage of a 51.5 percent surge in demand to deliver 10,783 units in July.
Even Chevrolet's top green performer—the 2014 Chevy Volt—pitched in, thanks to 2,020 sales that were worth a 13 percent advance in volume versus July 2013.
Finally, although Chevrolet may prefer to focus on its retail sales in public, commercial customers do remain an important part of the brand's business, and they've been busy as well. Just consider the numbers from some of the brand's specifically fleet-friendly choices:
- Chevy Express full-size van—7,873 sales, up 41.4 percent
- Chevy Captiva Sport crossover—4,497 sales, up 76.5 percent
- Chevy Caprice full-size sedan—357 sales, up 96.2 percent