2014 Chevy Camaro Looks for Big-screen Boost from Transformers
Stingray, Trax and Sonic Rally Car Join Cast
With the next chapter of the Transformers saga set to open this summer, the 2014 Chevy Camaro is looking to transform its screen time into a way to hold its own in the suddenly very active muscle-car segment. On the off chance anyone's missed it, the Ford Mustang is celebrating its golden anniversary this year, while the Dodge Challenger—the only muscle car to finish in the black last year, with a 19.3 percent jump in sales—just showed off its new look for 2015 at the New York Auto Show.
Now, the 2014 Chevy Camaro itself won't be in the latest film, which will be called Transformers: Age of Extinction and open on June 27 of this summer. Instead, there will be a classic 1967 Camaro SS and a concept-style one-off model, both modified specifically for the movie. But as explained by Tim Mahoney, chief marketing officer for Global Chevrolet, the robotic relationship does continue to benefit the Bowtie brand. “The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world," Mahoney explained. "Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”
And along with the 2014 Chevy Camaro, some of Chevrolet's other stars will also get their share of screen time in the new Transformers flick. This includes the Chevy Corvette Stingray, of course, with the division's high-performance flagship playing an Autobot known as "Crosshairs." Then, two members of the increasingly popular Chevy small-car roster will have supporting roles as well.
The Chevy Sonic shows up in a particularly notable configuration, with producer Michael Bay casting a five-door hatch version as a rally car. It's actually a case of art imitating life, however, since a Chevrolet is helping support a pair of Sonics as they chase the 2014 Global Rallycross Championship at the hands of drivers Sarah Burgess and Pat Moro.
Finally, the newest member of the Chevrolet crossover crew, the 2015 Chevy Trax, will also make its Transformers debut. The Trax compact crossover was just announced for U.S. customers at the 2014 New York International Auto Show and will go on sale later this year.