One of the industry’s true trendsetters—the Chevy Avalanche—will cease production after the 2013 model year, but the Bowtie brand is ensuring its demise is bittersweet: The division will mark the occasion by offering a snappy new 2013 Chevrolet Black Diamond Avalanche limited edition model and a major price break across the entire Avalanche family—which will now start at $35,980 (excluding a $995 dealer freight charge).
“More than 580,000 Avalanches have been sold since its introduction in 2001, and Avalanche has won major awards and recognitions throughout its run,” said Mark Clawson, Avalanche marketing manager. “So it is only fitting that Avalanche retires on a high note.”
The Black Diamond package is a relatively subtle setup, adding body-colored bed surrounds and a unique sail-panel badge, but that’s because Chevy has decided to focus on rewarding buyers with increased value in the Avalanche’s final year on the market. For starters, the brand has rejiggered the standard equipment offered on both the LS and LT trims, with the former now including a rearview camera system, rear park-assist technology, fog lamps and remote start, and the latter benefitting from a standard rearview camera. Then, Chevrolet has reduced the base price for all models—after equipment adjustments—by $2,500.