Which is the most important when shopping for a new car?

It may not always be reflected in the sales figures, but fuel economy continues to be the most important factor for today’s new-vehicle shoppers. That’s the bottom line from Autobytel readers, 35 percent of whom say they put mpg ahead of mph—and everything else—when looking for a new ride. This figure compares to the 15 percent of folks who preferred performance, with comfort (13 percent), family friendliness (10 percent) and safety (10 percent) also garnering double-digit voting levels.

Surprisingly, even as transaction and ownership costs remain on the rise, only 5 percent of current poll takers were focused on price as their most important factor when shopping for a new car.



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