What is most important when shopping for car insurance?

What is most important when shopping for car insurance?

Oddly enough, the answer to today’s poll question didn’t involve a talking amphibian, or a magical incantation that makes your insurance agent appear, or anyone named “Flo.” Instead, when it comes to finding the right auto insurance, Autobytel readers prefer to take a more financially focused approach: A plurality of poll respondents—almost 43 percent—said that a low premium was high on their lists of reasons for choosing an insurance policy, while another 20 percent were looking for low rates or low deductibles. Getting the coverage they actually desire, although No. 2 in the poll overall, was chosen as most important by just under 29 percent of our readers.