Ford Kicks Off Labor Day Sell Down
Zero percent financing offer includes all cars, sub prime buyers
To the Point
Ford Motor Co. is planning to launch a Labor Day sales offer that gives virtually all customers zero percent financing for up to 72 months. According to Automotive News and Reuters, the program -- to be named the Labor Day Sales Event -- includes all vehicles under the Ford, Lincoln and Mercury umbrella, and begins August 24 through Sept. 5. According to Ford, customers with sub prime credit ratings will qualify for the zero percent finance offer. The offer comes on the heels of Ford's announcement that it will cut vehicle production by up to 21 percent during the fourth quarter. The offer, along with the decrease in production, is intended to lower the number of unsold vehicles.