Ford Kicks Off Labor Day Sell Down

Ford Motor Co. is planning to launch a Labor Day sales offer that gives virtually all customers zero percent financing for up to 72 months. According to Automotive News and Reuters, the program -- to be named the Labor Day Sales Event -- includes all vehicles under the Ford, Lincoln and Mercury umbrella, and begins August 24 through Sept. 5. According to Ford, customers with sub prime credit ratings will qualify for the zero percent finance offer. The offer comes on the heels of Ford's announcement that it will cut vehicle production by up to 21 percent during the fourth quarter. The offer, along with the decrease in production, is intended to lower the number of unsold vehicles.

Why it Matters

It’s rare when an automaker includes virtually all vehicles and customers in a zero percent deal. Ford needs to sell cars, however – and fast – so they’ve sweetened the pot on the entire lineup. That, by the way, is a pretty solid lineup, making this very interesting: there’s the Fusion sedan (side airbags mandatory!), the Mustang, the Focus (‘06 model w/PZEV rated engine), the F-150, and the Escape/Escape Hybrid, among others. If you’re shopping for a truck or an SUV, this is great news, as your Ford dealer will have plenty of models to choose from! Note: Avoid the zero percent dreamies and pay attention to the bottom line: the price you negotiate and its long-term value.

Photos courtesy of Ford Motor Co.