The Taurus is back and the Mustang is badder than ever
Introduction
Introduction
Ford's lineup of new cars, trucks, vans, and SUVs promises more of what Ford has become famously good at in recent years. The F-150 looks ready to take on anything with its chiseled body, while the Ford car lineup benefits from multiple redesigns throughout, including a new Mustang, Taurus, and Fusion. The slick voice-activated Sync multimedia connectivity system is now available on every vehicle they make. Finally, Ford has made great strides both in vastly improving initial vehicle quality as well as long-term dependability, giving you more reasons than ever to consider a Ford. So whether you want to haul rear in a Shelby GT500 or haul 15 people in an E-Series van, the Ford lineup has something for you.
Written by Sarah Fairfield and William Sidney
Photos courtesy of Ford
MSRP is Manufacturer's Suggested Retail Price and is subject to change. See each vehicle's research page for the latest information.

Ford Mustang
Ford's perennial tire-shredder received a facelift for 2010, with a more slanted fascia, sculpted hood and sequential turn signals. With combinations such as V6 convertible, V8 GT coupe and every other combination in between, Ford ensures there's a Mustang perfect for grandma and one for her 16-year-old grandson.
MSRP: $20,995 – $35,995
Base engine: 4.0-liter V6 with 210 hp
Base EPA mpg: 18 city/26 hwy/21 cmb
Competition: Chevrolet Camaro, Nissan 370Z, Dodge Challenger
Model Highlights
Available 4.6-liter V8 with 315 hp
Convertible body style available
Seating for four
Improved handling and interior appointments
Page 3

Ford Edge
With only minor cosmetic and trim changes for 2010, Ford's front-wheel-drive crossover features 17-inch alloy wheels, a six-speed transmission, and a quiet and comfortable interior with reclining rear seats. Though it has some snazzy interior options, like a panoramic sunroof, the Edge could use an update to its materials and center stack controls.
MSRP: $26,920 – $35,770
Engine: 3.5-liter V6 with 265 hp
Base EPA mpg: 18 city/25 hwy/20 cmb
Competition: Nissan Murano, Toyota Venza, Chevrolet Traverse
Model Highlights
All-wheel-drive model available
Up to 3,500-lb. towing capacity
Highest scores in IIHS front and side-impact testing
Seating for five
Page 4

Ford Escape
The Escape is a small SUV with good towing power (on the V6 model) and great fuel economy. For 2010, it gets improved blindspot-spotting with a new driver's-side mirror and optional back-up camera, in addition to MyKey parental controls and an automatic parallel parking feature.
MSRP: $20,515 – $27,020
Base engine: 2.5-liter 4-cylinder with 171 hp
Base EPA mpg: 22 city/28 hwy/24 cmb
Competition: Honda CR-V, Chevrolet Equinox, Toyota RAV4
Model Highlights
Up to 3,500-lb. towing capacity
16-inch alloy wheels
All-wheel-drive model available
Seating for five
Page 5

Ford Escape Hybrid
The Escape Hybrid was the first available full-hybrid SUV, and still remains the most fuel-efficient SUV on the market. However, the significant cost premium over the regular Escape puts a huge dent in any future gas savings, so consider your options carefully. The Escape Hybrid gets all the same updates for 2010 as its aforementioned non-hybrid brother, with the addition of an electrically-driven air conditioner that stays on when the engine shuts off.
MSRP: $29,750 – $34,010
Engine: 2.5-liter 4-cylinder with 177 hp
Base EPA mpg: 34 city/31 hwy/32 cmb
Competition: Toyota Highlander Hybrid, Chevrolet Equinox, Toyota RAV4
Model Highlights
Available all-wheel drive
Upscale interior with nighttime ambient lighting
V6-like acceleration
Highest scores from IIHS for front and side-impact crash tests
Page 6

Ford Expedition
The 2010 Ford Expedition gets standard trailer sway control, and if you need to tow, this is the family mover you want. With three comfortable rows of seating, a smooth-riding independent suspension, and an available power folding third-row seat, the Expedition is a good option in the full-size SUV category. Also available are 4-wheel-drive and extended wheelbase models.
MSRP: $35,085 – $50,740
Engine: 5.4-liter V8 with 310 hp
Base EPA mpg: 13 city/19 hwy/15 cmb
Competition: Chevrolet Tahoe, Nissan Armada, Toyota Sequoia
Model Highlights
Available seating for eight
IIHS highest safety ratings for front and side impacts
Tows up to 9,200 lbs.
Expansive cargo capacity
Page 7

Ford Explorer
The seven-passenger Ford Explorer is due for a major update, particularly to its outdated interior and thirsty engines. For 2010, the 292-hp V8 engine is only available on Eddie Bauer and Limited models. But for buyers looking to tow or go off road, this truck-based midsize SUV is still a good option, as it also offers some of the best road manners and handling in its class.
Starting MSRP: $28,880 – $38,200
Base engine: 4.0-liter V6 with 210 hp
Base EPA mpg: 14 city/20 hwy/16 cmb
Competition: Toyota 4Runner, Dodge Durango, Jeep Grand Cherokee
Model Highlights
Rear-wheel drive or 4-wheel drive with low-range transfer case
Roomy, comfortable interior
Up to 7,115-lb. towing capcity
Top government ratings for front and side crash safety
Page 8

Ford Explorer Sport Trac
Half SUV, half truck, the 5-seat Sport Trac is an Explorer with a pickup bed out back. One of a small number of players in this niche market, the Sport Trac caters to a buyer who needs some truck practicality with the driveability of an SUV. With its independent rear suspension and spacious interior, the overall ride is quite comfortable. The Explorer Sport Trac is available in 2WD, 4WD or full-time all-wheel drive with the Adrenalin Package.
MSRP: $27,810 – $35,190
Base engine: 4.0-liter V6 with 210 hp
Base EPA mpg: 14 city/20 hwy/16 cmb
Competition: Honda Ridgeline, Chevrolet Avalanche, Nissan Frontier
Model Highlights
Available 4.6-liter V8 with 292 hp
Up to 7,160-lb. towing capacity
Top crash safety ratings from the government
4.5-foot utility box
Page 9

Ford F-150
America's best-selling vehicle for much of the last 30 years, the venerable F-150 gets a Harley-Davidson trim level and the new high-performance off road-ready SVT Raptor for 2010. There are a mind-bending number of different trim levels, three different truck bed lengths, three V8s, and plenty of available options. However, while the F-150 is a great all-around full-size truck, it lacks power compared to its rivals.
MSRP: $21,380 – $45,835
Base engine: 4.6-liter V8 with 248 hp
Base EPA mpg: 15 city/19 hwy/16 cmb
Competition: Chevrolet Silverado, Dodge Ram, Toyota Tundra
Model Highlights
Quiet, comfortable ride
4-speed or 6-speed automatic transmission
Up to 11,300-lb. towing capacity
Available Ford Work Solutions technologies
Page 10

Ford F-Series Super Duty
For the question of serious hauling and towing, Ford answers with its range of F-250, F-350 and F-450 Super Duty pickups. A huge number of cabs, truck bed lengths and single or dual rear-wheel configurations are possible. Comfort is standard, and the ingenious Ford Work Solutions and Sirius Travel Link are available options. Get the 6.4-liter diesel V10 with 650 lb.-ft. of torque if you regularly haul Snuffleupagus-sized loads.
MSRP: $25,300 – $55.660
Base engine: 5.4-liter V8 with 300 hp
Competition: Dodge Ram Heavy Duty, Chevrolet Silverado Heavy Duty
Model Highlights
Up to 24,500-lb. towing capacity
Harley-Davidson and Cabela special editions
Available trailer-brake controller
Smooth-shifting automatic transmission
Page 11

Ford Flex
Ford's Flex crossover wagon offers distinctive style, tons of creature comforts, and plenty of cargo space. Equally great for road trips, shopping for furniture and taking kids to practice their ball-related sport of choice, the Flex is a nice alternative for those who just can't stomach driving a minivan. There are some changes to standard and optional equipment for 2010, as well as a newly available twin-turbocharged EcoBoost V6 engine.
MSRP: $28,550 – $42,065
Base engine: 3.5-liter V6 with 262 hp
Base EPA mpg: 17 city/24 hwy/20 cmb
Competition: Honda Odyssey, Chevrolet Traverse, GMC Acadia
Model Highlights
Seating for six (with second-row captain's chairs) or seven
Available twin-turbo 3.5-liter EcoBoost V6 with 355 hp
Top frontal and side crash safety ratings
Available all-wheel drive
Page 12

Ford Focus
This entry-level compact gets standard keyless entry, stability control and ABS for 2010. It gets great gas mileage and a partial zero emissions engine option is available in California-emissions states. A 5-speed manual transmission is standard, while the only automatic available is a 4-speed, which lags behind most competitors' 5-speed automatics.
MSRP: $15,995 – $18,485
Base engine: 2.0-liter 4-cylinder with 140 hp
Base EPA mpg: 24 city/35 hwy/28 cmb
Competition: Honda Civic, Mazda MAZDA3, Kia Forte
Model Highlights
Comfortable ride
Seating for five
Available Sync multimedia system
60/40-split folding rear seats
Page 13

Ford Ranger
Old styling remains, but the 2010 Ranger at least gets some new standard equipment: side airbags, stability control, class III trailer package and air conditioning. The 4-cylinder model gets quite decent gas mileage and the Ranger's small size puts it on the more maneuverable side of trucks. That being said, it desperately needs updating to compete with the other small trucks in its segment.
MSRP: $17,440 – $25,570
Base engine: 2.3-liter 4-cylinder with 143 hp
Base EPA mpg: 22 city/27 hwy/24 cmb
Competition: Chevrolet Colorado, Dodge Dakota, Nissan Frontier
Model Highlights
Optional 4.6-liter V6 with 207 hp
Seating for three to five
Rear-wheel drive or 4-wheel drive
Available heavy-duty shocks
Page 15

Ford Fusion
For 2010 the Ford Fusion is heavily updated, with more powerful engine choices, 6-speed transmissions and an attractively made-over exterior and interior. Midsize sedan shoppers will find soft-touch materials inside, a huge 16.5-cu. ft. trunk, and folding rear seats, along with a plethora of available luxurious and high-tech options. The 4-cylinder models get commendable fuel economy -- up to 34 mpg hwy with the 6-speed automatic.
MSRP: $19,620 – $28,030
Base engine: 2.5-liter 4-cylinder with 175 hp
Base EPA mpg: 22 city/31 hwy/25 cmb
Competition: Chevrolet Malibu, Toyota Camry, Honda Accord
Model Highlights
Optional 3.0-liter V6 with 240 hp or 3.5-liter V6 with 263 hp
Seating for five
Smooth, comfortable ride
Available all-wheel drive
Page 16

Ford Fusion Hybrid
The 2010 Ford Fusion Hybrid is a serious midsize hybrid sedan contender. Its electric motor bumps total output to 191 hp, it drives more like a regular gas-fueled car than most hybrids do, and it comes loaded with standard equipment, including Ford's Sync system, dual-zone climate control, and rear parking sensors.
MSRP: $27,625
Engine: 2.5-liter 4-cylinder with 156 hp
EPA mpg: 41 city/36 hwy/39 cmb
Competition: Chevrolet Malibu Hybrid, Toyota Camry Hybrid, Nissan Altima Hybrid
Model Highlights
Ample passenger space in both front and rear seats
Seating for five
SmartGauge instrument cluster for hybrid system information
Good handling dynamics
Page 17

Ford E-Series
A favorite of church groups and airport parking lot drivers, the Ford E-Series is available in regular duty E-150 trim all the way up to heavy duty E-350 trim. It can haul a crazy amount of cargo with 251 cu. ft. of space or transport up to 15 occupants, not to mention tow up to 10,000 lbs. Ford also offers their Work Solutions on-board computer system for commercial buyers.
MSRP: $27,470 – $34,165
Base engine: 4.6-liter V8 with 225 hp
Competition: Chevrolet Express, GMC Savana, Dodge Sprinter
Model Highlights
Optional 5.4-liter V8 with 255 hp or 6.8-liter V10 with 305 hp
Seating for up to 15
Extended version available
Optional navigation, satellite radio and back-up camera
Page 18

Ford Shelby GT500
Like the tamer Mustang it's based on, the 2010 Ford Shelby GT500 got new retro styling updates as well as more ponies under the hood. The rush of 540 horsepower on tap is now better served in the corners by an improved suspension and standard adjustable stability control. Other performance features include sticky high-performance tires, 19-inch forged wheels, a front air dam splitter and rear spoiler. It's on a par with supercar performance, but at a budget price.
MSRP: $46,325 – $51.325
Engine: 5.4-liter supercharged V8 with 540 hp
Competition: Chevrolet Camaro SS, Dodge Challenger SRT8, Chevrolet Corvette
Model Highlights
0-60 mph in 4.3 seconds, 1/4 mile in 12.4 seconds
Available convertible body style
Lightweight aluminum hood
Brembo brakes
Page 19

Ford Taurus
The Taurus nameplate returns as an all-new 2010 full-size sedan with attractive styling, a comfortable interior and niceties one might expect from a more luxurious car -- even massaging seats. It rides quietly and smoothly, and offers several high-tech gadgets and safety features, such as pre-collision and blind-spot warning systems. The performance-oriented SHO trim level is also back, this time with all-wheel drive and a healthy 365 hp from Ford's twin-turbo-fed EcoBoost V6.
MSRP: $25,170 – $37,170
Base engine: 3.5-liter V6 with 263 hp
Base EPA mpg: 18 city/28 hwy/22 cmb
Competition: Hyundai Genesis, Nissan Maxima, Toyota Avalon
Model Highlights
Available all-wheel drive
Seating for five
Gigantic 20.2-cu. ft. trunk
Available Sirius Travel Link
Page 20

Ford Transit Connect
The all-new 2010 Ford Transit Connect is an affordable and efficient compact work van that picks up where the minivan left off, adding more overhead clearance and a more parking-space-friendly size. Its low floor gives easy access to the cavernous cargo hold. The Transit helps small businesses avoid high fuel costs associated with full-size delivery vans, in addition to preventing them from having to load small deliveries in the trunks of their personal cars.
MSRP: $20,780 – $22,350
Base engine: 2.0-liter 4-cylinder with 136 hp
Base EPA mpg: 22 city/25 hwy/23 cmb
Competition: Dodge Sprinter, HHR Panel, Mazda MAZDA5
Model Highlights
Sliding side doors and 180-degree rear cargo doors
Seating for two to five
135 cu. ft. cargo capacity
Available shelving units and Ford Work Solutions
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