10 Cars for Millennials

2016 Toyota Corolla with millenials ・ Photo by Toyota

The Millennial seems to be a mysterious creature to the industrial world. Its behaviors stump every segment of the consumer market save for a few brands that appear to have cracked the code to garnering its attention. The pattern of constant distractions, numerous career redirects, and technology immersion is so unlike prior generations that a whole new set of rules has been created to reach the Millennial.

As for the automotive industry, some brands continue to resonate with Millennials while others can only make excuses for lackluster sales among the age demographic. Despite claims that Millennials don’t care to own and drive their own vehicles, sales numbers tell a different story. So which brands deliver products that satisfy the Millennial’s thirst for connectivity, fun, and affordability?

Here’s a list of 10 cars that are perfect for millennial shoppers.

Honda Civic

Honda’s Civic has held a vice grip on the 18-35 age group for years now, and its all-new 10th generation model should maintain the trend for years to come. The 4-door sedan and 2-door coupe aren’t just attractive, they're also a return to fun-to-drive form for the Japanese automaker. With an available 174-horsepower turbocharged engine and a smooth-shifting 6-speed manual, Millennial car shoppers with personality are flocking to the new Civic.

Honda says buyers in this age range often settle on their next car purchase when spotting it on the road, before they ever test drive it. That’s probably why the 2016 Civic’s exterior styling is so dramatic. Inside, the car can be optioned with the latest in safety and infotainment features to turn a compact commuter into a veritable entry-level luxury car. Apple CarPlay, Android Auto, adaptive cruise control, lane-keeping assist, automatic braking assist… the list goes on. To top it all off, whichever motor you choose returns some of the best fuel economy figures in the class.

Photo by Honda

Chevrolet Cruze

Staying within the sub-$20,000 price point, Chevrolet’s second generation Cruze touts class-leading connectivity and upscale styling to attract Millennial customers. With a standard 4G LTE Wi-Fi hotspot, several in-car apps, and available Apple CarPlay and Android Auto, the new Cruze speaks in a language Millennials can understand.

In addition to its long list of convenience features, the 2016 Cruze has lost 250 lbs in its transition from the first generation while borrowing design traits from the new Chevy Malibu. The automaker’s new 1.4-liter turbocharged Ecotec 4-cylinder is also standard on every trim, delivering 155 horse[pwer and returning 40 mpg on the highway. The Cruze is an excellent option for Millennials who are looking to purchase their first new car.

Photo by General Motors

Mazda CX-3

When it comes to hot trends in the automotive world, subcompact crossovers are perched at the very top of the “it” list. As Millennials exceed Baby Boomers in population, it makes sense that these affordable, stylish vehicles are doing so well. Among the entrants to the market, Mazda’s CX-3 races to the front of the class thanks to bold styling, superb ride quality, and swift handling.

While the base level CX-3 doesn’t offer much in the way of convenience features, higher trim levels boast large infotainment displays, advanced safety technology, and premium materials. Powering the CX-3 is a 2.0-liter 4-cylinder making 146 horsepower and 146 lb-ft of torque. In a vehicle that weighs less than 2,900 lbs, that’s plenty of pep. Millennials who love to pile friends into their cars will also appreciate the added legroom and utility of a subcompact crossover.

Photo by Mazda

Jeep Renegade

Speaking of great subcompact crossovers, Jeep’s Renegade has been an instant success since it rolled onto the scene in 2015. Based on the FIAT 500X platform, the Renegade wraps off-road engineering within an affordable, clever package. Millennials who enjoy breaking from technology every once in a while will appreciate the Renegade’s sizeable cargo volume and generous ride height.

There are a few different trims available on the Renegade, but the most rugged of shoppers will want the Trailhawk edition, which includes a 1-inch lift, tow hooks, all-terrain tires, and more durable bumpers. The Renegade is the perfect introduction to the Jeep brand, at a price thousands less than the next most affordable model, the Cherokee.

Photo by Jeep

Toyota Corolla

While some Millennials see their vehicles as extensions of their personality, or access to a certain lifestyle, others just want a cheap, reliable form of transportation. For these individuals, the Toyota Corolla delivers, flawlessly. Fresh from a redesign, the new Corolla has just enough styling intrigue to usher buyers into dealers, but stops short of being truly desirable.

A good mix of soft-touch materials and thoughtful designs can be found in the Corolla’s cabin, along with a user-friendly touchscreen interface. Don’t expect a Mazda3-esque performance driving experience out of the Corolla, but instead you can rely on 37 mpg on the highway and enduring comfort.

Photo by Toyota

Kia Soul

Hatchbacks have always captured the attention of younger buyers, and the latest models bring a whole lot more to the table than just a useful shape. The Kia Soul may have been the victim of some strange Hamster-related marketing, but the product itself should be taken very seriously.

Eye-catching looks, solid build quality, and a sub-$16,000 price tag would be enough to entice Millennial shoppers, but stellar suspension tuning, intuitive convenience features, and a great warranty are responsible for the Soul’s immense sales success. While the standard 4-cylinder powertrains deliver reasonable performance, Kia also offers an all-electric version with 90+ miles of range per charge.

Photo by Kia

Lexus CT 200h

For Millennials with a few more dollars in their pockets, the remaining vehicles on this list cost a premium, but deliver added refinement and performance. Lexus may not be the only player in the small luxury hybrid segment, but that doesn’t mean the CT 200h isn’t a brilliant vehicle.

Borrowing a 1.8-liter 4-cylinder and an electric motor from the Toyota Prius, the CT 200h delivers 134 horsepower. Only a CVT (continuously variable transmission) is available, which helps the luxury compact hit a combined 42 mpg, a few miles per gallon less than the lighter Prius. Though rivals like the A3 e-tron and BMW i3 will have no trouble out-performing the CT 200h in a straight line, they do so at the cost of efficiency.

Photo by Lexus

Ford Fiesta ST

If design and performance are your main buying criteria, then the Ford Fiesta ST is about as good as it gets for under $25,000. A turbocharged 1.6-liter 4-cylinder delivers 197 horsepower and 202 lb-ft of torque -- impressive power for a subcompact hatch. Complementing the Fiesta ST’s excellent powertrain is a crisp 6-speed manual transmission, form-fitting Recaro sport seats, and a nimble suspension setup.

Though the Fiesta ST can promote a boy-racer vibe that Millennials might have outgrown, its styling is still attractive and the cabin employs quality materials. Rivaling sport models costing quite a bit more would have a tough time keeping up with the Fiesta ST, including iconic hot hatches like the Volkswagen Golf GTI.

Photo by Ford

MINI Cooper Hardtop

MINI has always been an oddball in the compact segment, and while its vehicles have grown over the years, the Cooper continues to stand for quirky fun above all. The Cooper Hardtop now comes in 2- and 4-door variants, letting Millennials choose whether they want to wedge their friends behind the front seats or treat them to an extra set of doors and more legroom.

Whichever bodystyle you choose, the Cooper Hardtop is agile, peppy, and well engineered. A new 3-cylinder turbocharged powertrain serves up 134 horsepower and is paired with a 6-speed manual gearbox. In addition to a perky powertrain, the Cooper can be equipped with advanced safety and convenience features, but comes standard with cool technology like rain-sensing wipers and rev-match gear changes.

Photo by MINI

Volkswagen Golf

The Volkswagen Golf has been a hit since it first went on sale over 30 years ago. In the time since its inception, the German automaker has refined the hatchback into one of the most appealing vehicles for buyers young and old while 18-35 year olds remain the Golf’s target audience. Like the Fiesta ST, the Golf will cost more than most vehicles on this list, but Millennials will appreciate the car’s mature image.

The seventh generation Golf comes in a few flavors, but the range-topping R designation is all-wheel drive performance at its best. Nearly 300 horsepower and a 0-60 mph sprint of less than 5 seconds are on par with entry-level sports cars that wish they had the same utility as the Golf.

Photo by Volkswagen of America