It seems like only yesterday that Cadillac decided to retire classic old car names like DeVille and Seville for modern acronyms like DTS (DeVille Touring Sedan) and STS (Seville Touring Sedan), believing such a move would reduce the amount of gray hair and wrinkles in Caddy showrooms. Now, with the arrival of the 2013 Cadillac XTS flagship sedan, the luxury brand is kicking the DTS and STS nameplates to the curb.
A large luxury sedan offered with front- or all-wheel drive and a V-6 engine, the new XTS is based on the same platform as the Buick LaCrosse and upcoming 2014 Chevy Impala, arriving at a time when Cadillac continues its bid for global credibility and relevance. Yet, as attractive and technologically advanced as the Cadillac XTS might be, it appears to be a stop-gap measure, a vehicle intended to plug a gaping hole in a “Standard of the World” product development program that was, perhaps, body-checked by General Motors’ bankruptcy and the worst recession since the Great Depression.
Why would I say that? No company claiming that it wants to be recognized as “the Standard of the World” would re-style a Buick and call it a day. Something else is coming (or had better be), a real flagship sedan that can go head-to-head with the best from Europe and Japan. In the meantime, we have the XTS to consider.