2013 Cadillac XTS Showcases New Customer-care Program—and an iPad
Brand Aims to Boost Satisfaction with CUE Interface
While other media outlets recently trumpeted the fact that the all-new 2013 Cadillac XTS will come with a free Apple iPad, that’s actually just one small facet of how GM’s luxury division is preparing to launch its most technologically advanced vehicle ever. Knowing that a lot is riding on the success of the new Cadillac User Experience (CUE) interface, the brand will offer a comprehensive support program for the new technology while also getting the chance to build awareness of its award-winning customer-care efforts.
“We’re blending the advanced technology of CUE with the personal touches of a luxury experience,” said Don Butler, U.S. vice president of Cadillac marketing. “We’ve built a thorough approach, enabling customers to give us feedback on the technology as they use it, as well as providing support for dealers and buyers who have questions.”