Cadillac XTS: Resetting Expectations for Luxury
The all-new Cadillac XTS will be officially unveiled on November 16 at the Los Angeles Auto Show and—surprisingly—the car is actually beginning to gain some positive interest from the critics. It’s a surprise because new cars don’t come with much lower expectations than the XTS. After all, even GM’s CEO Dan Akerson doesn’t seem to have much faith in the car, famously announcing it would only be “competitive” with its rivals, as opposed to, I don’t know, setting the Standard of the World.
Nonetheless, as I mentioned, the XTS is attracting some buzz, greatly assisted by the fact that it will show off Cadillac’s new SYNC rival—CUE. That seems to be giving people the impression the new full-size luxury sedan is some kind of forward-pointing entry that will at least give Cadillac something to build on beyond the Cadillac CTS. In fact, I even came across the following quote from a writer for the Jalopnik blog. In setting the XTS apart from the two vehicles it’s going to replace, the Cadillac STS and Cadillac DTS, we find out: “There's nothing wrong with either of those vehicles if you're a 70-year-old retired accountant living out your final days in Boca, but they were out-of-place in the new Cadillac lineup.”
Now, that may be a fair description of the old-school DTS, but it puts a highly inaccurate spin on the history of the STS. Going back and tracing the life of the suddenly much-maligned STS shows exactly why Cadillac is still spinning its wheels trying to compete with the likes of BMW, Mercedes-Benz, etc., etc.