Photographer/director Autumn de Wilde—best known for her work with musicians including Elliott Smith, Tegan and Sara, the Raconteurs, and Sonic Youth—now has focused her attention on the 2015 Cadillac Escalade. The result: A unique collection of works that provides an alternative expression of the state of automotive artistry—and helps support the launch of the all-new Escalade, of course.
That happens on Oct. 7, 2013, in New York City, where the all-new 2015 Cadillac Escalade will make its public premiere, along with a series of Escalade portraits by de Wilde that, according to the brand, “highlight the sophistication, luxury, and iconic nature of the Escalade.” At the same time, the brand also will release a film that follows the artist as she finds inspiration for her images in the Cadillac design process.
“I immerse myself in the world of my subjects. I suppose it’s not unlike a method actor’s approach sometimes,” said de Wilde. “My job is to give the audience even more of a reason to form a crush on this person or this object.”
Or, in this case, on the 2015 Cadillac Escalade.
Now, for those who aren’t able to make it to NYC for the event, you can still make reservations to watch all three new works of art—the portraits, the film and the vehicle itself—being introduced live in New York by visiting the brand’s Youtube channel at www.Youtube.com/Cadillac. The action is set to start at 7:30 p.m. (EST), with Cadillac’s Jordana Strosberg “expecting the livestream to be very consumer friendly.”
Why the big fuss over Cadillac’s big SUV? Although it doesn’t get quite the buzz it used to, it’s still getting plenty of sales relative to its segment and it’s also worth noting that the 2015 Cadillac Escalade actually will play two roles for the brand. Naturally, the new Escalade will take on the dwindling number of body-on-frame lux SUVs on the market, but it also has to compete against a growing range of full-size, three-row crossovers being offered by other premium brands. The 2014 Cadillac SRX, as readers may recall, is a five-seat entry.
Then there’s the matter of sales ….