The 2014 Cadillac ELR—combining a powertrain similar to that of a Chevy Volt with a full complement of Cadillac luxury features—will go on sale in January with an MSRP of $75,000, a destination charge of $995, and expected eligibility for up to $7,500 in federal tax credits. With the latter taken into account, the 2014 Cadillac ELR would have a net cost, with destination charge, of $68,495; going by sticker price, it would give the car the highest MSRP in the current Cadillac portfolio.
Now, that is a lot of coin, but the 2014 Cadillac ELR does seem to exemplify the concept of “you get what you pay for.” In this case, for example, standard equipment includes:
- Electrifying modern design that earned the 2014 Cadillac ELR this year’s EyesOn Design Award for Best Production Vehicle at the North American International Auto Show in Detroit
- Cabin appointments that rely on handcrafted leather, real wood-grain accents and chrome trim
- Advanced technologies like Cadillac’s CUE infotainment/connectivity system with an 8-inch capacitive touchscreen and navigation
- Driver-assistance features such as GM’s Safety Alert Seat, lane-departure warning and forward-collision alert
- “White-glove customer care,” ranging from a concierge representative to 8-year/100,000-mile battery and propulsion-system warranty
- A national rollout, backed by trained, ELR-certified dealerships in “all major U.S. metropolitan areas”
The party line from Bob Ferguson, senior vice president of Global Cadillac. “The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles. ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”
Which brings us to the 2014 Cadillac ELR’s powertrain. Along with the 300-mile overall range, it provides about 35 miles of all-electric, zero-emissions travel. But it’s how the vehicle covers those miles that will be the big difference-maker here.