2014 Cadillac ELR Launches with Complimentary Home Charger

A lot of people were shocked when they found out the 2014 Cadillac ELR would start at $75,000, but perhaps this will help: At least for now, GM’s luxury division will provide new owners with a complimentary 240-volt home-charging station, along with similarly priced installation. That will translate into a few thousand dollars worth of savings right off the bat and, what’s probably more relevant for Cadillac customers, it will allow drivers to maximize the car’s electric-driving performance.

Speaking of which, that includes an EV-driving range of roughly 37 miles, with the new home hardware able to completely recharge the 2014 Cadillac ELR in approximately five hours. Further, Cadillac’s premium electric coupe offers award-winning “Regen on Demand” technology to help manage its electric power while on the road, along with a range-extending, gasoline-powered generator that can enable a total driving range of more than 345 miles.

And regardless of how the 2014 Cadillac ELR is getting its power, drivers will be able to put it to use while enjoying a high-performance suspension for superior driving dynamics and a full slate of luxury cues that will include the most important one of all, the Cadillac CUE infotainment and connectivity system.

The party line from Uwe Ellinghaus, chief marketing officer for Global Cadillac: "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself. Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."