In a move that has to be considered a good omen for the all-new 2013 Cadillac ATS, men’s lifestyle magazine Esquire recently named the compact sport sedan its 2012 Car of the Year. Per David Granger, the publication’s editor-in-chief: "It's been heartening to watch the American auto industry re-assert itself over the last couple of years. The ATS is an exciting new chapter in that process—a balls-to-the-wall effort at reinvention. It's fantastic."
Granger’s praise is well-earned by the ATS, which certainly seems to represent a breakthrough in terms of Cadillac’s approach to curb weights. As good as some of the division’s recent products have been, they’ve also been plagued by ongoing concerns over poundage. The mind-boggling Cadillac CTS-V Coupe, for example, would probably be able to boggle even more minds if it weren’t for a curb weight in excess of 4,200 lbs. In contrast, the ATS, roughly six inches shorter than that killer coupe, is about 900 lbs. lighter.
And if the Esquire recognition is any kind of clue, that sort of weight loss could lead to some significant gains—in terms of both customers and more kudos—for Cadillac’s entry into the premium compact sedan segment.
“The new ATS is Cadillac’s spirited challenger, built to take on the world,” added Don Butler, vice president of Cadillac Marketing. “Having its design and performance validated in this fashion is a meaningful step in our journey.”